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| Attribute | Search Marketing Strategists | Digital Marketer |
|---|---|---|
| Career area | Business, Finance & Administration | Business, Finance & Administration |
| What it involves | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. | Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. |
| Helpful KCSE subjects | ||
| Study routes | ||
| Typical training route | Bachelor's degree or equivalent professional qualification is commonly expected | Bachelor's degree or equivalent professional qualification is commonly expected |
| Entry requirements | Degree mean grade C+. Representative B.Com minimums: MAT A C+ or MAT B C (respectively); Business Studies C+. | Degree mean grade C+. Representative B.Com minimums: MAT A C+ or MAT B C (respectively); Business Studies C+. |
| Training duration | Degree: about 4 years; diploma: about 2-3 years | Degree: about 4 years; diploma: about 2-3 years |
| Work environment | ||
| Employment type | ||
| Kenya demand | High - broad Kenya employer base; finance and business management rank among the strongest employer-reported skills-demand fields. | High - broad Kenya employer base; finance and business management rank among the strongest employer-reported skills-demand fields. |
| Outlook / AI impact | Stable-to-growing / AI-augmented | Stable-to-growing / AI-augmented |
| Professional regulator | No single statutory professional regulator identified for this general title | No single statutory professional regulator identified for this general title |
| Could this suit you? | May suit you if you enjoy organised decision-making, business problems and working with information; useful strengths include Reading comprehension, Critical thinking, Clear speaking. | May suit you if you enjoy organised decision-making, business problems and working with information; useful strengths include Reading comprehension, Critical thinking, Clear speaking. |
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