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| Attribute | Sales Engineers | Advertising Sales Agents |
|---|---|---|
| Career area | Sales, Retail & Marketing | Sales, Retail & Marketing |
| What it involves | Sell business goods or services, the selling of which requires a technical background equivalent to a baccalaureate degree in engineering. | Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces. |
| Helpful KCSE subjects | ||
| Study routes | ||
| Typical training route | Bachelor's degree or equivalent professional qualification is commonly expected | Bachelor's degree or equivalent professional qualification is commonly expected |
| Entry requirements | Degree mean grade C+. Representative B.Com minimums: MAT A C+ or MAT B C (respectively); Business Studies C+. | Degree mean grade C+. Representative B.Com minimums: MAT A C+ or MAT B C (respectively); Business Studies C+. |
| Training duration | Degree: about 4 years; diploma: about 2-3 years | Degree: about 4 years; diploma: about 2-3 years |
| Work environment | ||
| Employment type | ||
| Kenya demand | Medium-High - broad employer base; digital sales, e-commerce, analytics and customer-acquisition skills strengthen demand. | Medium-High - broad employer base; digital sales, e-commerce, analytics and customer-acquisition skills strengthen demand. |
| Outlook / AI impact | Transforming / higher automation exposure | Transforming / higher automation exposure |
| Professional regulator | Engineers Board of Kenya (EBK) | No single statutory professional regulator identified for this general title |
| Could this suit you? | May suit you if you enjoy people, persuasion, customer needs and commercial results; useful strengths include Clear communication, Reading comprehension, Clear speech. | May suit you if you enjoy people, persuasion, customer needs and commercial results; useful strengths include Clear communication, Listening, Clear speech. |
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