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| Attribute | Real Estate Brokers | Advertising Sales Agents |
|---|---|---|
| Career area | Sales, Retail & Marketing | Sales, Retail & Marketing |
| What it involves | Operate real estate office, or work for commercial real estate firm, overseeing real estate transactions. | Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces. |
| Helpful KCSE subjects | ||
| Study routes | ||
| Typical training route | Bachelor's degree or equivalent professional qualification is commonly expected | Bachelor's degree or equivalent professional qualification is commonly expected |
| Entry requirements | Degree mean grade C+. Cluster pattern uses Mathematics A, a science subject, a humanities/geography subject and another approved cluster subject. | Degree mean grade C+. Representative B.Com minimums: MAT A C+ or MAT B C (respectively); Business Studies C+. |
| Training duration | Degree: about 4 years; professional progression may require practical experience | Degree: about 4 years; diploma: about 2-3 years |
| Work environment | ||
| Employment type | ||
| Kenya demand | Medium-High - broad employer base; digital sales, e-commerce, analytics and customer-acquisition skills strengthen demand. | Medium-High - broad employer base; digital sales, e-commerce, analytics and customer-acquisition skills strengthen demand. |
| Outlook / AI impact | Transforming / higher automation exposure | Transforming / higher automation exposure |
| Professional regulator | No single statutory professional regulator identified for this general title | No single statutory professional regulator identified for this general title |
| Could this suit you? | May suit you if you enjoy people, persuasion, customer needs and commercial results; useful strengths include Clear communication, Reading comprehension, Listening comprehension. | May suit you if you enjoy people, persuasion, customer needs and commercial results; useful strengths include Clear communication, Listening, Clear speech. |
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