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Producers and Directors
Creative Director
AttributeProducers and DirectorsCreative Director
Career area
Creative Arts, Media & Communication
Creative Arts, Media & Communication
What it involvesProduce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction.Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction.
Helpful KCSE subjects
English/KiswahiliComputer Studies/ICTMathematicsPhysics
English/KiswahiliComputer Studies/ICTMathematicsPhysics
Study routes
University degreeProfessional qualification
University degreeProfessional qualification
Typical training routeBachelor's degree or equivalent professional qualification is commonly expectedBachelor's degree or equivalent professional qualification is commonly expected
Entry requirementsDegree mean grade C+ where pursuing a degree. Many diploma/certificate creative-media routes have no programme-specific subject minimum; portfolios and auditions may matter at institution level.Degree mean grade C+ where pursuing a degree. Many diploma/certificate creative-media routes have no programme-specific subject minimum; portfolios and auditions may matter at institution level.
Training durationDegree: about 4 years; diploma: about 2-3 years; certificate/portfolio route: about 1-2 yearsDegree: about 4 years; diploma: about 2-3 years; certificate/portfolio route: about 1-2 years
Work environment
Studio/MediaField/OutdoorRemote/DigitalOffice/Hybrid
Studio/MediaRemote/DigitalOffice/Hybrid
Employment type
Self-employment/BusinessFreelance/Contract/Consulting
Self-employment/BusinessFreelance/Contract/Consulting
Kenya demandMedium / Global - local market is competitive, but digital production, content, design and remote/freelance work expand the opportunity set.Medium / Global - local market is competitive, but digital production, content, design and remote/freelance work expand the opportunity set.
Outlook / AI impact
Competitive / rapidly transforming
Competitive / rapidly transforming
Professional regulatorNo single statutory professional regulator identified for this general titleNo single statutory professional regulator identified for this general title
Could this suit you?May suit you if you enjoy creating, communicating ideas and developing a strong portfolio; useful strengths include Listening, Clear communication, Logical reasoning.May suit you if you enjoy creating, communicating ideas and developing a strong portfolio; useful strengths include Listening, Clear communication, Logical reasoning.

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