Yibuka

Broadcast Journalist

Narrate or write news stories, reviews, or commentary for print, broadcast, or other communications media such as newspapers, magazines, radio, or television.

Creative Arts, Media & Communication
Competitive / rapidly transforming
The work

What this career actually involves

Key tasks

  • Write commentaries, columns, or scripts, using computers
  • Coordinate and serve as an anchor on news broadcast programs

Skills and strengths

  • Clear communication
  • Written communication
  • Clear writing
  • Clear speech

Typical work environment

Studio/Office; Field/Events; Remote/Digital; Irregular hours common

Employment type

Self-employment/Business; Freelance/Contract/Consulting

Getting there

Study routes from KCSE onward

Kenya-specific pathways, drawn from KUCCPS and the relevant professional regulator.

Pathway after KCSE

KCSE → Journalism/Communication training → student media/portfolio + internship → junior reporter/content role → Broadcast Journalist → editor/producer/specialist

Typical training route

Bachelor's degree or equivalent professional qualification is commonly expected

Representative KUCCPS pathway

BACHELOR OF COMMUNICATION/JOURNALISM - representative route

Entry requirements

Degree mean grade C+. Representative minimum: English/Kiswahili/KSL C+. Diploma/certificate journalism routes often have no additional subject-specific minimum beyond level entry.

Training duration

Degree: about 4 years; diploma: about 2-3 years; certificate: about 1-2 years

Helpful KCSE subjects

English/Kiswahili
Computer Studies/ICT
History/Government
Mathematics

Related courses

Institutions offering this route

Examples, not an exhaustive list.

  • Technical University of Mombasa
  • Meru University of Science and Technology
  • Multimedia University of Kenya
  • other KUCCPS universities and TVETs

Professional regulator

Media Council of Kenya (MCK) - accreditation/industry regulation

Outlook

Demand and the effect of AI

Kenya demand

Medium / Global - local market is competitive, but digital production, content, design and remote/freelance work expand the opportunity set.

Future outlook / AI impact

Competitive / rapidly transforming — generative AI lowers the cost of routine content production. Original ideas, storytelling, taste, verification, audience insight and distinctive portfolios become more valuable.

Possible specialisations

  • Broadcast
  • Digital
  • Investigative
  • Business
  • Political
  • Sports
  • Data journalism

Media Council of Kenya accreditation is relevant to practising journalists; a strong portfolio is also important.

Fit

Could this career suit you?

May suit you if you enjoy creating, communicating ideas and developing a strong portfolio; useful strengths include Clear communication, Written communication, Clear writing.

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Nearby

Related careers

Roles that share skills, subjects or study routes with this one.

Sources

Occupation data: O*NET 27-3023.00. Kenya pathway: KUCCPS / regulator. Last verified 24 August 2026.

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